About Me

I’ve spent the last 20 years building relationships and learning.

Methods of marketing and communications continue to evolve and I’ve made it a priority to understand the many processes in which messages can be conveyed.

Even though marketing dollars have trended toward digital channels, I remain a strong advocate for print communications. Not because I don’t believe digital channels provide value, because they absolutely do and are a critical component in a well-balanced marketing strategy. But print's effect on the senses - the visual, tactile and dimensional effects and the emotions they evoke - should not be ignored.

When utilized appropriately, environmental design, printed collateral and direct mail can be powerful tools. Especially direct mail that efficiently utilizes data to create targeted, personalized campaigns.

Truly impactful marketing campaigns will utilize print and digital hand-in-hand - today and well into the future.